To be acknowledged as the strongest and best insurance company of Pakistan and to enjoy the highest level of trust and confidence.

To provide our policyholders the highest degree of financial security, prompt and fair settlement of their insured losses, professional and friendly service of all times.

To provide our employees a fair reward for their services, good working conditions, stable employment; and the opportunity for training, self development, long term professional growth and prosperity with the company.

NJI is a growth-oriented leading insurance company of Pakistan. Our strategic objective is to increase our market share without compromising on level of service to our customers and profitability. We aim to achieve our objective by diversifying our portfolios, relying on niche areas by developing new products, sustaining profitable growth through employee training and continuously improving service to our customers.

Customer Satisfaction We believe that we can achieve our strategic objective only by providing the best of service to our customers. This means providing product according to the requirement of our customers,
assisting them in maintaining and improving their risks and finally settling their claims (if any) promptly and judiciously. Employee Growth and Development We believe in the sustainable growth of the Company through employee training, development and personal growth. Innovation We are committed to change the way of business through introduction of new products related to needs of our society and innovate e-based
distribution channels. Profitability We believe in maximizing the returns to our shareholders by application of best practices.